Strategies to Boost your Brand Awareness and create a corporate identity for your Gift Basket Business
The Best Strategies are important if you intend to boost your brand awareness as well as create a corporate identity for your gift basket business. Promoting your business brand has to take all conventional and unconventional routes especially as you would be operating from home and would need all the recognition you can get for your gift basket business.
Listed below are some of the routes that you can use to boost your company’s brand whilst promoting and advertising your business
- Ensure that you create a referral program that gives clients discounts when they refer someone
- Give free samples to strategic potential clients such as a corporate gift to the president of a big company near you
- Donate gift baskets to charity events for people to bid on, or offer different baskets as a raffle gifts for people at such events
- Create an official website and ensure that your products and prices are indicated on the website
- List your gift basket business in yellow pages
- Advertise your gift basket business in local newspapers, relevant lifestyle magazines, and even local radio stations
- Use the social media platform – Instagram, LinkedIn, Facebook, and Twitter – to gainfully promote your business to existing customers
- Ensure that you distribute your handbills and fliers in target areas, and also pass out your business cards as well.
- Attend business events and seminars and look to engage with businesses that would promote your business
- Creating a Suppliers/Distribution Network for your Gift Basket
Every gift basket business depends on suppliers in sourcing for products – organic, specialty, customized or regular that will be used in the gift basket. While there are regular gifts that can be gotten on short notice, other products can only be gotten on special requests.
This is why it is necessary for your gift basket business to be in good contact with its suppliers and distributors. These suppliers are not only necessary in terms of ensuring you get your supply, but if you have a good relationship with them, you can always get first hand information on when it is best to get your products wholesale, and what products they think you should include so as to help move your gift basket business.
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Tips for Running a Gift Basket Business Successfully
Running a gift basket business successfully would require time and planning, but this does not mean you can get right to it, especially if you have clear strategies on how to achieve this success in place. If you are running your gift basket from home, it will mean that you will have lower overheads, but would mean that you might have to work harder than those that operate from a traditional brick and mortar institution.
Your success would be dependent on the type of gift basket you intend to sell. You might decide to go into all areas or specialize in certain niches. Just ensure that your type of gift basket is one that will propel your business forward.
Your target market matters a lot in this business. The wrong target market could see your business failing before it even starts. Also, ensure that the items you place in your gift basket are not too high priced that they do not allow you generate profit as you intend to for your business, also get most of your items in wholesale except for specialty or customized goods.